Here’s a little something I created years ago to help me teach others how to Brand themselves and sell their Products and Services.  Enjoy and provide feedback!!

Viral Video Marketing Strategies

Step #1 Desired Outcome of Campaign

• Leads?
• $$$$ ?
• Clients?
• Sell Books?
• Create More Speaking Jobs?
• Customers?
• Sell Company in 5 years?
• Retire?
• Other?

Step #2 What Resources do you Have?

• Hot Product Idea?
• A Book?
• Unique Experience?
• Service?
• $$$$?
• Creativity?
• Employees?
• Time?
• Equipment?
• Great Attitude?
• A Mission?

Step #3 What Resources do you Need?

• $$$$?
• Partners?
• Strategic Alliances?
• More Followers?
• Time?
• Patent?
• Website?
• Concepts?
• Engineering?

Step #4 Research & Obtain

• Target Market
• Key Word Search
• Domain Names
• Demographics
• Psychographics
• Geographics
• Competitors

Step #5 Create Brand Identity

• Name
• Slogan
• Spokesperson
• Look
• Colors
• Feel
• Attitude
• Message

Step #6 Conceive Marketing Campaign w/ 5+ Short Videos

• Capture Attention
• Sell Key Points
• Create Bread Crumb Effect (1 at a Time)
• Entice them to Want to Know More
• Drive them to Websites, Sales, Store, etc
• Instill a Need in Them

Step #7 Develop Mobile Application (if applicable)

Step #8 Create Website & Online/Offline Collateral

• With excellent Coding
• Utilizing SEO
• Google Adwords
• include Giveaways, Contests
• eCommerce
• Opt-In Email 
• Package Prices
• “Take Action” links
• Video Email 
• Great Photos
• Upcoming Events and Appearances
• Contact Info

Step #9 Open All Web Accounts, Directories, Blogs, etc.

• YouTube
• MySpace
• Twitter
• Facebook
• Instagram
• Vimeo
• Ping
• Blip TV
• LinkedIn
• Hulu
• Del.icio.us
• Twellow
• Tumblr
• Google
• Trip It
• Viddler
• Yahoo
• Ning
• Webcastr
• Metacafe
• I2TV
• Daily Motion
• Wiki
• Yellow Pages
• Google Plus
• GetListed.org
• Yelp
• InsiderPages

Step #10 Begin Production on 5+ Videos

• Schedule Shoot
• Cast
• Secure Locations
• Shoot
• Edit

Step #11 Prepare Inbound & Outbound Marketing & Metrics

• Hubspot
• Inbound Media Group
• Outbound Calls, Solicitations, etc.

Step #12 Write Social Media Articles, White Pages, eZines, Newsletters, Forums, etc.

• Create Conversations
• Give and Receive Advice
• Comment on Other’s Media
• Prepare to Post

Step #13 Conceive Social Media “Conversations”

• Text Messages
• Tweets
• Topics to Engage
• Headlines
• Questions
• Answers
• Links to other Sites (Yours)

Step #14 Establish Online Data & Media Delivery Mechanisms

• Auto-responders
• Hootsuite
• Traffic Geyser

Step #15 Conceive PR and Publicity Campaigns

• Meetups
• Radio Talk Shows
• TV News
• Colleges
• Conferences
• Periodicals
• Editorials
• Press Releases
• I Take the Lead
• Main Street Chamber
• Journals
• Speaking at Civic Clubs

Step #16 Buy Online AD’s and Traditional AD’s

• Adwords
• Craigslist
• Facebook
• Newspaper
• Banner Ads
• Radio
• TV
• Magazines

Step #17 Set-up Contact Management Systems  (CMS)

• Salesforce
• Pipeline Deals
• ACT
• Constant Contact
• InfoFlo
• Zoho (free for 2 people or less)

Step #18 Set-up Customer Relationship Management Systems   (CRM)

• Echo Daily
• Microsoft Outlook
• Net Suite
• Sales Nexus
• Infusion Soft

Step #19 Book Speaking Engagements (if applicable)

• Colleges
• Forums
• Trade Shows
• Business Conferences
• Clubs
• Meetup Groups
• Associations
• Clubs
• Optimist
• Rotary
• Lions
• Kiwanis

Step #20 Finalize Product Inventory or Sales Training and Customer Service

Step #21 Ensure all Delivery Systems

• Traditional Inventory Delivery
• Online Delivery

1. Hootsuite
2. Traffic Geyser
3. Tube Mogul
4. iStrategy Labs

Step #22 Complete Production on Videos  (at least 1^st one)

• Test out with Friends, Family & Associates
• Revamp if necessary
• Optimize for different mediums

Step #23 Finalize all Prep & Planning

• Go over all Steps and Re-evaluate
• Make adjustments
• Test out with Friends, Family & Associates

Step #24 Launch Tornado Campaign w/ Video #1  

–  “Attack, Attack, Attack”

Step #25 Enlist everyone to Socially Network

–    Ask friends, family, and associates to share with their Databases

Step #26 Receive Warm Leads & Customers

–   Grin and Bare it, you deserve the Kudos

Step #27 Analyze Metrics & Make Adjustments

• Utilize Data to Better Target Market
• Re-edit all videos and materials if necessary

Step #28 Manage and Retain Customers

–   Ask for Referrals

Step #29 Account for $$$$

• Reinvest into Highest Profit Margin 

Products & Services

Step #30 Launch Video #2

Step #31 Repeat Steps #24 through #29

Think Big and Play Boldly  !!!!